General Data Protection Notice

What Privacy Policy covers

C.A. Papaellinas Emporiki Ltd is a Controller of the personal data you (data subject) provide us so we want you to be clear about what this Policy covers. We collect use and protect the following personal data from you, that’s why we’ve developed this privacy policy which:

  • sets out the types of personal data that we collect
  • explains how and why we collect and use your personal data
  • explains the rights and choices you have when it comes to your personal data

1.     What personal data we collect

When you register for our Services, you may provide us with:

  • Your personal details, including your postal code and billing addresses, email addresses, phone numbers and date of birth.
  • Information relating to your social family card.
  • Your account login details, such as your username and the password that you have chosen.

When you browse our websites, or use our mobile app, we may collect:

  • Information about your online browsing behavior on our Websites and Mobile Apps and information about when you click on one of our adverts (including those shown on other organizations’ websites).
  • Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers).

When you use our Social Family Card to shop with us, or use vouchers or coupons, we may collect:

  • Transaction information, including the in-store purchases you earn social family card points for and how you use your coupons and vouchers.

When you contact us, or we contact you, or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

  • Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media.
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on.
  • Your feedback and contributions to customer surveys and questionnaires.

2.     How and why we use personal data

Make our Services available to you

  • Manage the accounts you hold with us, including your social family card account
  • Process your orders and refunds

Why do we process your personal data in this way?
We need to process your personal data so that we can manage your customer accounts, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for.

Personalise your Alphamega experience

  • Use your online browsing behavior as well as your in-store and your social family card transactions to help us better understand you as a customer and provide you with personalized offers and services.

Why do we process your personal data in this way?
Looking at your browsing behaviour and purchases allows us to personalise the offers we send to you and understand a bit more about the kind of shopper you are.

  • Provide you with relevant marketing communications (including by email, via SMS, via post or online advertising), relating to our products and services. As part of this, online advertising may be displayed on websites across the C.A Papaellinas Emporiki Ltd and on other organizations’ websites and online media channels.

Why do we process your personal data in this way?
We want to ensure that we provide you with marketing communications, including online advertising, that are relevant to your interests. To achieve this, we also measure your responses to marketing communications relating to products and services we offer, which also means we can offer you products and services that better meet your needs as a customer. You can change your marketing choices, both when you register with us, and at any time after that. You also have choices when it comes to online advertising. We set out below your choices when it comes to cookies, and how you can control your online behavioural advertising preferences.

Contact and interact with you

  • Contact you about our Services, for example by phone, SMS, email or post or by responding to social media posts that you have directed at us.

Why do we process your personal data in this way?
We want to serve you better as a customer, so we use personal data to provide clarification or assistance in response to your communications

  • Manage promotions and competitions you take part in, including those we run with our suppliers.

Why do we process your personal data in this way?
We need to process your personal data so that we can manage the promotions and competitions you choose to enter.

  • Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by the C.A Papaellinas Emporiki Ltd.

Why do we process your personal data in this way?
We carry out market research to improve our Services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice. This will not affect your ability to use our Services or your social family card.

To help us to better understand you as a customer and to be able to provide you with services and marketing communications, including online advertising, that are relevant to your interests we also combine personal data we collect when you make purchases in-store using social family card with personal data collected from our Websites, Mobile App and other sources.

3.     What we do with it

Your personal data is processed in C.A Papaellinas Emporiki Ltd premises, located in Cyprus and storage of your data takes place with appropriate protection to make sure your personal data remains adequately protected.

No third-party providers have direct access to your data, unless specifically required by law.
We may share personal data with other organizations only under any agreement we may have with you.

4.     How long we keep it

Any personal data held by us for marketing and service update notifications will be kept by us until such time that you notify us that you no longer wish to receive this information.

5.     Changes to This Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page, so please check the Privacy Policy page periodically for updates.

6.     What are your rights?

Should you believe that any personal data we hold on you is incorrect or incomplete, you have the ability to request to see this information, rectify it, deleted it or in the event that you wish to complain about how we have handled your personal data, please write to:

Data Protection Officer
10 Diomidous Str. 2024 Strovolos, Nicosia.

or by email to:

Our Data Protection Officer will then look into your complaint and work with you to resolve the matter.

If you still feel that your personal data has not been handled appropriately according to the law, you can contact the Office of the Commissioner of Protection of Personal Data and file a complaint with them.